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Abstract

The increasing use of the Internet as a marketplace has invariably resulted in a race for recognition among market forces. The use of slogans and trade names, which in the "real world" are the centerpiece for competition, has followed onto the Internet. These "domain names" are the lifeblood of businesses competing for the almighty dollar from consumers. As the billion dollar a year Internet business place has developed, the fight over domain names began. Today as a result of the lack of domains available, lawsuits and disputes have resulted. The inability or unwillingness of Internic and the government to find a solution has created chaos. In response, DNS is being completely revamped to meet this very troubling concern. By using well-established trademark principles to govern the allocation and use of domain names, the confusion over the last few years may soon be resolved and allow the Internet to continue flourishing.

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