This article explains how using the Internet to market products may subject a vendor to exposure in unanticipated jurisdictions. The author includes a proposal to minimize those risks by suggesting the use of contracts of adhesion, including mandatory forum selection clauses, and having them executed by the customer in the course of the transaction so that the vendor may insulate itself from those jurisdictional risks.
Todd V. Mackey, Limiting Exposure for Internet Vendors: Separating the Wheat from the Chaff, 21 J. Marshall J. Computer & Info. L. 207 (2003)