Advancements in technology have allowed lawyers to reach new and bigger audiences. As a result, the American Bar Association (ABA) modified the Model Rules of Professional Conduct to provide a guideline lawyers can follow regarding the propriety of marketing their legal services over the Internet. This article examines the changes in the Model Rules and the effects of these changes on lawyers advertising their legal services on the Internet. Also discussed are the issues of whether anti-spam laws are binding on lawyers and whether it is proper for lawyers to advertise over the Internet. The ban on chat room solicitation by lawyers is also discussed. This article proposes a change to Rule 7.3(c) and concludes with comments on the lawyer’s obligation to act ethically in gathering their clients over the Internet.
Matthew T. Rollins, Examination of the Model Rules of Professional Conduct Pertaining to the Marketing of Legal Services in Cyberspace, 22 J. Marshall J. Computer & Info. L. 113 (2003)