The author shows that convergence has placed trademark law in the center of some of the hard-fought battles over information ownership in intellectual property. From fights over moral rights, to collisions with patents, trademarks in the new technological age have raised questions that he suggests might be better analyzed if the associative nature of trademarks were recognized and applied.
Sheldon Halpern, The Supreme Court's Trademark Jurisprudence: Categorical Divergence In The Interest of Information Convergence, 25 J. Marshall J. Computer & Info. L. 635 (2008)